《以客户为中心的企业：为客户创造一生的价值》（有声书）

2024 | English | B0DJMSGVBZ | MP3 192 kbps | 8 hours and 46 minutes | 723 MB

Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies, and it's possible to deliver just that with the framework provided in The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. An enlightening and pragmatic guide, The Customer Excellence Enterprise is for everyone who needs to elevate the customer experience to a fundamental revenue accelerator and value driver.

Outlining the leadership, organizational, operational, and commercial facets essential for sustained success, The Customer Excellence Enterprise is a comprehensive playbook for any company seeking to differentiate deeply from competitors and win preferred positions in the hearts and minds of today's discerning customers.

In this guide, the authors draw on real-world practice and examples from customer experience "outliers"—companies renowned for consistently improving their customers' lives. Listeners will also find practical strategies for building a case for urgency and mobilizing all levels of the enterprise to deliver tangible results; winning methods to build deep emotional connections that lead to lifelong customer relationships; and insights into the habits and ways of working from customer experience industry outliers.

企业不仅要向顾客销售产品或服务，还需要帮助他们过上更好的生活。这种卓越的体验是顾客对公司的期望和应得的，通过《客户卓越企业：为客户的一生打造客户的 playbook》提供的框架，我们可以实现这一点。这本启发性且务实的指南旨在为所有希望将客户体验提升至一个基本的收入加速器和价值驱动者的公司提供帮助。 从领导力、组织结构、运营以及商业方面详细阐述维持成功的必要因素，《客户卓越企业》是一套全面的操作手册，任何寻求在竞争对手中脱颖而出并占据当今有鉴之人的内心和头脑的公司都可以从中受益。 在这份指南中，作者们借鉴了客户服务“异类”——那些始终坚持改善顾客生活的公司在现实世界中的实践与案例。听众还将发现构建紧迫感案例以及动员企业各个层级以实现实际成果的实际策略；建立能够引领终身客户关系的强大情感联系的方法；还有从客户服务行业“异类”的习惯和工作方式获得的见解。

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