良好的生意:一个企业家创建更好世界的指南(有声书)
Good Business: An Entrepreneur's Guide to Creating a Better World takes listeners through the complicated but exhilarating landscape of social enterprise businesses that are changing the world.
A social enterprise is a different kind of business, one that uses a market-driven approach to address a social or environmental problem such as poverty, environmental damage, or resource scarcity, with the dual goals of helping humanity and building a profitable business.
With a climate crisis, a growing population, and diminishing natural resources, the need for socially minded innovators is greater than ever. Good Business is designed to be a practical guide and tool for innovators, entrepreneurs, and dreamers who are attempting to navigate the complicated business models required for social enterprises.
好的企业:企业家创造更好世界的指南带领听众探索社会型企业这种复杂但令人振奋的领域,它们正在改变世界。 社会企业是一种不同的商业形态,它通过市场驱动的方法来解决贫困、环境破坏或资源稀缺等社会或环境问题,其双重目标是帮助人类并建立一个具有盈利能力的企业。 随着气候危机的加剧、人口增长以及可再生资源日益减少,有社会责任感的创新者的需求比以往任何时候都更为迫切。《好的商业》旨在成为一种实用指南和工具,为试图导航社会企业复杂商业模式的创新者、企业家和梦想家提供帮助。
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