你不能在 seminar 上教会一个孩子骑自行车，《你不能教会孩子骑自行车的那些事》（有声书）第二版

2017 (2015) | English | B0744YHBQY | MP3 128 kbps | 8 hours and 23 minutes | 461 MB

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.

"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to

Take the lead in the "buyer/seller dance" Get the prospect to do most of the talking Have a process for answering questions from prospects Know when a prospect is shopping you...and what to do about it Move the relationship forward without becoming an unpaid consultant Master the seven steps of the "Sandler Submarine" Use LinkedIn as a prospecting and qualifying tool Establish an "up-front contract", or call road map, before your face-to-face meeting Use online research to turn cold calls into warm calls Sales professionals and teams that follow these principles - and others outlined in the book - will transform themselves from mediocre performers into selling superstars.

This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.

销售成功之路的不朽指南已修订，旨在帮助您在新的经济形势下大幅提升个人和团队的表现。

第一版这本书中关于“人们在情感上做出购买决定，并通过逻辑上的理由来加以辩护”的精辟洞察，已成为销售专业人士耳熟能详的观点。如今，这部曾帮助数百万销售专业人员将职业生涯提升至新水平的经典之作的新版提供了一系列关键的新见解、信息和工具，以适应当今经济形势。

《你不能在研讨会中教孩子骑自行车：第二版》保留了大卫·沙伦经典的、经过实战检验的建议，即通过打破传统销售规则来推动个人及组织的成功。现在，萨伦培训公司的CEO大卫·马斯顿对它进行了再审视，以提供专为当今高度竞争且更复杂的销售环境设计的关键技能。凭借这一强大指南，您将学习如何：

在“买家/卖家的舞蹈”中领先一步 让潜在客户多做说辞 为潜在客户的提问制定流程 知道何时潜在客户正在关注自己…以及应采取何种行动 在不沦为免费顾问的情况下推动关系向前发展 掌握沙伦潜艇七步法的关键技巧 使用领英作为潜在客户筛选工具 在您面对面的会议前建立一个“预先合同”，或称为预热路线图 利用在线研究将冷电话转化为热电话 遵循这些原则（以及书中概述的其他原则）的销售专业人士和团队将自我转变，从平庸的表现者成为顶级销售精英。

这部《你不能在研讨会中教孩子骑自行车》新版本是沙伦经典技术与今天最有效销售操作最佳实践的强力混合体。

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