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高空:印度航空的故事[Audiobook]

English | ASIN: B0DGQRFH6X | 2024 | 9 hours and 12 minutes | M4B@64 kbps | 262 MB

In 2006, IndiGo was one of the late entrants into the low-cost airline business in India. The market already had many strong players by then—several of them new—including Captain Gopinath's Air Deccan, Ajay Singh's SpiceJet, Vijay Mallya's Kingfisher Airlines and Wadia Group's GoAir. In the next seventeen years, while some struggled and others were grounded, IndiGo became not only the largest airline in the country, but also the most valuable in the history of Indian aviation. No other Indian airline has come close to matching these numbers since Indian aviation took off in 1932 with J.R.D. Tata's Air India. What does IndiGo do differently—and right? What makes it prosper in a troubled and often loss-riddled industry? Why has IndiGo continued to grow despite the rift in the nearly twenty-five-year-long friendship of its promoters Rahul Bhatia and Rakesh Gangwal? What is the road ahead for IndiGo as it defends its supremacy in Indian aviation from Tata and Singapore Airlines-backed Air India? In Sky High, award-winning journalist Tarun Shukla presents a detailed account of how one dream, two media-shy friends and some great execution created an aviation behemoth. Based on years of research, extensive interviews and authoritative data, this is a fascinating story of patience, planning and persistence.


2006年,印度低成本航空市场已有许多强手,IndiGo就是其中较晚入场的一家。那时市场上已经有很多强大的玩家——包括几家公司,它们都是后来才成立的公司,比如Gopinath船长的Air Deccan、Ajay Singh的SpiceJet、Kingfisher Airlines和Wadia集团的GoAir。在接下来的17年里,尽管有些公司挣扎求存,还有些公司被拖垮了,IndiGo不仅成为了国家最大的航空公司,而且在印度航空业的历史上也成了最值钱的公司。自1932年J.R.D. Tata创建了印度航空以来,至今没有另一家印度航空公司与这些数字相媲美。IndiGo与众不同——并且做对了什么?为什么它能在一个充满问题和经常亏损的行业中繁荣发展?为什么在创始人Rahul Bhatia和Rakesh Gangwal这近25年的友谊破裂之后,IndiGo仍然继续增长?印度航空业由Tata和新加坡航空公司支持的Air India面对这一挑战,IndiGo如何捍卫自己的领先地位?在《高空之上》,获奖记者Tarun Shukla详细叙述了怎样一个梦想、两位媒体界不活跃的朋友以及一些伟大的执行才造就了一个航空巨头的故事。基于多年的调查研究、广泛的采访和权威数据,《高空之上》这本书讲述了一段有关耐心、计划和坚持的有趣故事。
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