《客户卓越企业：为客户创造一生价值的 playbook》（有声书）

2024 | English | B0DJMSGVBZ | MP3 192 kbps | 8 hours and 46 minutes | 723 MB

Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies, and it's possible to deliver just that with the framework provided in The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. An enlightening and pragmatic guide, The Customer Excellence Enterprise is for everyone who needs to elevate the customer experience to a fundamental revenue accelerator and value driver.

Outlining the leadership, organizational, operational, and commercial facets essential for sustained success, The Customer Excellence Enterprise is a comprehensive playbook for any company seeking to differentiate deeply from competitors and win preferred positions in the hearts and minds of today's discerning customers.

In this guide, the authors draw on real-world practice and examples from customer experience "outliers"—companies renowned for consistently improving their customers' lives. Listeners will also find practical strategies for building a case for urgency and mobilizing all levels of the enterprise to deliver tangible results; winning methods to build deep emotional connections that lead to lifelong customer relationships; and insights into the habits and ways of working from customer experience industry outliers.

企业不仅需要向客户销售产品，还需要帮助他们过上最好的生活。这种卓越的体验是顾客对公司的期望和应得的，而且可以通过《客户卓越型企业：为客户创造一生的价值手册》所提供的框架来实现。一本充满启发性和务实性的指南，《客户卓越型企业》适用于任何希望在竞争中脱颖而出并在当今挑剔的客户心中占据有利位置的公司。 概述维持成功所需的领导力、组织结构、运营和商业方面的要素，《客户卓越型企业》是一本全面的操作手册。这本手册不仅解释了如何提升客户服务到基本的营收加速器，还阐述了它如何成为价值驱动者。 在这份指南中，作者们结合了实际经验和客户体验“异类”公司的案例——这些公司以持续改善客户的生活而闻名。听众还将发现构建紧迫性案例和动员企业各个层次来实现具体结果的实用策略；建立深情感联系的方法，从而建立长期的客户关系；以及从客户体验行业的异类那里获得的关于习惯和工作方式的见解。

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