优化增长：预测和盈利策略来理解需求并超越竞争对手（有声书）

2018 | English | B07D3Z36NT | MP3 128 kbps | 8 hours and 3 minutes | 443 MB

Optimizing Growth is a handbook for how to succeed in the age of big data.

Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This audiobook provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.

With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from "survive" to "thrive".

Develop a deeper understanding of your business's growth factors. Re-sync your thinking to gain greater leverage against disruption. Delve deeper into demand, and boost fulfillment capabilities. Capture more growth opportunities using precision analytics frameworks.

优化增长是指导企业在大数据时代取得成功的指南。 自十年前以来，今天的商业环境已经与那时大不相同，并且这种变化的速度还在不断增加；宏观经济变动、消费者趋势、技术进步以及竞争格局的变化都在加快着变革的步伐，企业正在动荡中挣扎寻求增长。这本书籍提供了深刻的建议，分享了真实世界中的成功故事，并提供了一些实用的工具来在这个新时代实现增长，利用大数据来更深入地理解需求、客户、竞争对手和机遇。 随着每处角落都可能发生的颠覆性变化，如今的增长需要创新的方法以及更好的能力去满足客户需求；通过更好地掌握需求，企业可以从“生存”升级到“繁荣”。 深入了解你企业的增长因素。 重新调整思维方式以对抗变革获得更大的优势。 深入挖掘需求，并提升 fulfillment 能力。 利用精确的数据分析框架来抓住更多的增长机会。

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