旅游与酒店业可持续发展第一卷：技术创新与发展现实

English | 2024 | ISBN: 978-3-031-63069-9 | 230 pages | True PDF,EPUB | 17.4 MB

The tourism and hospitality industry in the 21st century cannot be adequately planned, executed, marketed, managed, or studied without taking into account digital technology and its impact. The Fourth Industrial Revolution provides the framework for sustainable development in this sector. Technology not only increases profitability but also enables the industry to effectively respond to pressing global sustainability challenges such as pandemics, climate change, energy crises, staffing shortages, and hyperinflation. Moreover, technology allows the industry to consider its current and future economic, social, and environmental consequences, addressing the needs of tourists, the industry, the environment, and destinations. However, implementing technology efficiently and ethically is a complex process, and the opportunities, costs, and challenges vary depending on the geopolitical and socio-economic context.

The application of digitalisation and technological innovations have played a significant role in promoting universal design and reasonable accommodation for older adults and individuals with disabilities in both developed and developing countries. These advancements are crucial for the growth of accessible tourism and hospitality. This edited book aims to explore the trends, challenges, and complexities of integrating digitalisation and technology into the tourism and hospitality industry. It also examines the strategic shifts that will shape future research in this area. The book provides a comprehensive overview of the current state of research, including theoretical insights, empirical evidence, and evidence-based recommendations. It covers a range of technologies, such as blockchain, robots, artificial intelligence, virtual reality, big data, and analytics. The goal is to understand how these disruptive technologies are being used and their potential impact on various stakeholders, as well as their future possibilities and limitations.

中文|2024|ISBN:978-3-031-63069-9|230页|True PDF，EPUB | 17.4 MB如果不考虑数字技术及其影响，21世纪的旅游和酒店业就无法得到充分的规划、执行、营销、管理或研究。第四次工业革命为该领域的可持续发展提供了框架。技术不仅提高了盈利能力，而且使该行业能够有效地应对紧迫的全球可持续发展挑战，如流行病、气候变化、能源危机、人员短缺和恶性通货膨胀。此外，技术使该行业能够考虑其当前和未来的经济、社会和环境后果，满足游客、行业、环境和目的地的需求。然而，有效和合乎道德地实施技术是一个复杂的过程，机会、成本和挑战因地缘政治和社会经济背景而异。 数字化和技术创新的应用在促进发达国家和发展中国家老年人和残疾人的通用设计和合理便利方面发挥了重要作用。这些进步对于无障碍旅游和酒店业的发展至关重要。这本经过编辑的书旨在探索将数字化和技术整合到旅游和酒店业的趋势、挑战和复杂性。它还考察了将影响该领域未来研究的战略转变。本书全面概述了当前的研究状况，包括理论见解、实证证据和循证建议。它涵盖了一系列技术，如区块链、机器人、人工智能、虚拟现实、大数据和分析。目标是了解这些颠覆性技术的使用方式及其对各利益相关者的潜在影响，以及它们未来的可能性和局限性。

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