蓝海战略，扩展版：如何创造未经测试的市场空间，使竞争无关紧要（有声读物）

2020 (2015) | English | B089DM3GZ9 | MP3 128 kbps | 8 hours and 43 minutes | 479 MB

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.

2020（2015）|英语|B089DM3GZ9|MP3 128 kbps|8小时43分钟|479 MB在这本常年畅销书中，受到全球组织和行业的欢迎，全球杰出的管理思想家W.Chan Kim和Renee Mauborgne挑战了你认为你所知道的关于战略成功要求的一切。《蓝海战略》被公认为有史以来最具标志性和影响力的战略书籍之一，现在用作者的新内容进行了更新，该书认为，残酷的竞争只会导致竞争对手为不断缩小的利润池而战的血腥红海。基于对150项战略举措（跨越30个行业100多年）的研究，作者认为，持久的成功不是来自与竞争对手的斗争，而是来自创造“蓝海”——尚未开发的成熟增长新市场空间。 蓝海战略提出了一种系统的方法，使竞争变得无关紧要，并概述了任何组织都可以用来创建和捕获自己的蓝海的原则和工具。本扩展版包括：作者的新序言：“救命！我的海洋正在变红”；书中所有案例和例子的更新；以及两个新章节和一个扩展的第三章——“对齐、更新和红海陷阱”——解决了听众和读者多年来提出的一些最紧迫的问题。

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