社交机器：如何开发改变客户生活的互联产品（有声读物）

2020 (2013) | English | B08D4ZVHTT | MP3 192 kbps | 5 hours and 10 minutes | 427 MB

Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using "social machines" to reach new markets, improve brand/market awareness, and increase revenues.

Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love.

Explains how smart phones and tablets enable Social Machines Describes how digital technology is being "baked in" to the most unlikely new products - even wheelchairs Articulates how the "Internet of Things" is becoming social - and why that's the foundation for powerful new business models In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.

2020（2013）|英语| B08D4ZVHTT | MP3 192 kbps | 5小时10分钟| 427 MB脸书和推特等公司重新定义了社交互动。但是，如果汽车、自行车、健康监测器、电器、仪器和其他任何可以连接到互联网的“机器”都能成为你社交网络的成员，收集你关心的数据，并在正确的时间反馈给你呢？Nike+已经在为你的身体做这件事，但从医疗保健到汽车再到家庭建筑，每个主要行业现在都在为他们的下一代产品构建传感器和数字连接。福特、百事、威瑞森和宝洁等公司也在使用“社交机器”来开拓新市场，提高品牌/市场知名度，增加收入。 《社交机器》是面向商务人士、营销人员、产品开发人员和技术专家的第一本书，解释了这一趋势将如何改变我们的世界，您的企业将如何受益，以及如何创建客户喜爱的互联产品。 解释智能手机和平板电脑如何使社交机器成为可能描述数字技术如何被“融入”到最不可能的新产品中，甚至是轮椅。阐明“物联网”如何变得社交化，以及为什么这是强大的新商业模式的基础。在不久的将来，每一个伟大的新产品都将是社交的。人与环境之间的下一个互动阶段即将到来。

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