持续创新：如何营造市场主导文化（有声读物）

2020 (2013) | English | B08D4PBTGW | MP3 128 kbps | 8 hours and 18 minutes | 457 MB

The hands-on guide for fostering relentless innovation within your company

Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets.

Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation.

Offers a groundbreaking take on innovation that is driven by a company's culture Shows what it takes to create a culture of innovation within any organization Based on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over 100 years Provides numerous mini cases to illustrate the workings of culture Written by Gerard Tellis, director of the Center for Global Innovation This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.

2020（2013）|英语| B08D4PBTGW | MP3 128 kbps | 8小时18分钟| 457 MB在公司内培养不懈创新的实践指南 Gerard Tellis是一位著名的创新、广告和全球市场专家，他提出了一个令人信服的观点，即公司文化是组织创新的关键驱动力。在这本开创性的书中，他描述了创造无情创新文化所必需的三个特征和三种实践。组织必须愿意蚕食成功的产品，接受风险，并专注于未来。组织通过为企业提供激励、赋予产品冠军权力和鼓励内部市场来建立这些特征。 为了阐明文化的关键作用，作者提供了具有成功文化的组织的说明性例子，并探讨了文化六个组成部分中每一个的理论和证据。本书最后讨论了为什么文化在促进创新方面优于其他理论。 基于对15个国家770家公司的研究，100多年来90项激进创新的起源，以及100多年来66个市场的演变，展示了在任何组织内创造创新文化所需的条件。提供了许多小案例来说明文化的运作。由全球创新中心主任Gerard Tellis撰写。这一必备资源清楚地展示了文化在推动无情创新中的作用，以及如何在任何组织中促进创新。

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