消费者体验与情绪管理（有声读物）

2020 (2015) | English | B08GN6PWLW | MP3 128 kbps | 4 hours and 41 minutes | 257 MB

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience.

The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.

2020（2015）|英语| B08GN6PWLW | MP3 128 kbps | 4小时41分钟| 257 MB情绪可以组织或破坏认知过程，是主动的还是被动的，导致适应或不适应。消费者可能意识到自己的情绪，也可能受到无意识情绪的激励。不同强度的组合形式的情感在消费者的生活中具有适应性意义。此外，营销人员和研究人员在当今全球市场面临的挑战是理解情绪的表达或消费者的情感体验。 本书的目的是强调情感的价值，探索影响所有年龄段、社会和文化消费者的心理行为和情感维度。这本书是学生、高管、营销人员、研究人员和培训师的绝佳参考。它包括情绪的不同要素，情绪如何支配和组织消费者生活的证据，以及情绪和个人功能，包括心理障碍和幸福感。

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