捐赠手册：建立弹性事业的完整指南

English | September 18th, 2024 | ISBN: 1394252234 | 320 pages | True EPUB | 0.85 MB

Up-to-date reference on building endowment, reserves, and enduring relationships in the modern world

The Endowment Handbook is a comprehensive overview of endowments and reserves, covering key changes brought about by the Tax Cuts and Jobs Act, the pandemic, and calls for social change which have caused dramatic shifts in donor behavior, market performance, and society's perceptions (good and bad) of endowed funds and the rising popularity of strategic reserves. This new publication reflects these changes and provides examples for attracting new kinds of assets like Cryptocurrency and building relationships that will sustain a cause for the future.

Written by Laura MacDonald, Principal and Founder of Benefactor Group and frequent speaker at local, regional, and national conferences, Endowment Handbook covers every aspect of endowments and reserves from preplanning, to identifying, cultivating, and establishing prospective donors, all the way to marketing and measuring success. In this book, you'll learn about • Technical information describing endowments, balanced with some of the emerging critiques of endowments and growing preferences for strategic reserves • Effective messaging strategies for endowment funds, such as the "follow-the-leader" effect and citing "donor agency" • Use of data screening and AI tools, social media outreach, and behavioral research to increase donor engagement

As interest in financial sustainability continues to grow, The Endowment Handbook is an essential resource for nonprofit organizations, healthcare systems, universities, and others seeking to leverage the enormous transfer of wealth from generations demonstrating high levels of philanthropy and civic engagement.

中文| 2024年9月18日| ISBN:1394252234 | 320页| True EPUB | 0.85 MB关于在现代世界建立捐赠、储备和持久关系的最新参考 《捐赠手册》是对捐赠基金和储备的全面概述，涵盖了《减税和就业法案》、疫情带来的关键变化，并呼吁社会变革，这些变革导致了捐赠者行为、市场表现、社会对捐赠基金的看法（好与坏）以及战略储备日益普及的巨大变化。这份新出版物反映了这些变化，并提供了吸引加密货币等新型资产和建立关系以维持未来事业的例子。 《捐赠手册》由捐助者集团负责人兼创始人Laura MacDonald撰写，她经常在地方、地区和国家会议上发表演讲，涵盖了捐赠和储备的各个方面，从预先规划到识别、培养和建立潜在捐助者，再到营销和衡量成功。在本书中，您将了解•描述捐赠基金的技术信息，与对捐赠基金的一些新兴批评和对战略储备日益增长的偏好相平衡•捐赠基金的有效信息传递策略，如“跟随领导者”效应和引用“捐赠机构”•使用数据筛选和人工智能工具、社交媒体外联和行为研究来提高捐赠者的参与度 随着人们对财务可持续性的兴趣不断增长，《捐赠手册》是非营利组织、医疗保健系统、大学和其他寻求利用几代人巨额财富转移的人的重要资源，他们表现出高度的慈善和公民参与。

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