增强公共关系：人工智能和其他公关技术介绍

English | 2025 | ISBN: 9781032826585 | 188 pages | True PDF EPUB | 7.42 MB

Augmented Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI). The book describes the opportunities and pitfalls of AI, recent and emerging technologies, and projections in their development, offering an introduction to practitioners on how they, too, can create their own AI-enhanced tools. The developments in augmented, virtual and meta-reality, aided by AI, have now become serious contenders for commercial communication, and the ability to harness this visual capability is explained in some detail. As is the ability for practitioners to automatically monitor and feed websites using Application Programming Interfaces (APIs). The book also considers computer games as a form of communication, and the evolving application of games supported by AI. In recent years, the PR monitoring industry has deployed AI to search for content of interest to clients across a vast range of media. It throws up huge amounts of data to be managed. The book explores how such resources can be harnessed for intelligence gathering and activity deployment in easy-to-understand language. The book also covers a range of other activities from ‘brain to computer communication’ to chatbots, including applications used by the Internet of Things, Security Issues and Crisis Management, and the crucial subject of Ethics. Examining a range of new practices for the PR industry, and covering both principles and applications, this book will be of great value to students, academics and practitioners alike.

中文| 2025 | ISBN:9781032826585|188页| True PDF EPUB | 7.42 MB增强公共关系研究了由于人工智能（AI）的出现，公共关系（PR）中使用的现有技术是如何得到显著增强的。这本书描述了人工智能的机遇和陷阱、最新和新兴技术及其发展中的预测，向从业者介绍了他们如何创建自己的人工智能增强工具。在人工智能的帮助下，增强现实、虚拟现实和元现实的发展现在已经成为商业通信的有力竞争者，并且详细解释了利用这种视觉能力的能力。从业者使用应用程序编程接口（API）自动监控和馈送网站的能力也是如此。这本书还将电脑游戏视为一种交流形式，以及人工智能支持的游戏不断发展的应用。近年来，公关监控行业部署了人工智能，在各种媒体上搜索客户感兴趣的内容。它产生了大量需要管理的数据。这本书探讨了如何利用这些资源以易于理解的语言进行情报收集和活动部署。这本书还涵盖了从“大脑到计算机通信”到聊天机器人的一系列其他活动，包括物联网、安全问题和危机管理使用的应用程序，以及伦理学的关键主题。本书考察了公关行业的一系列新实践，涵盖了原则和应用，对学生、学者和从业者都有很大的价值。

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