论品牌：如何打造一个赚更多钱的品牌

English | January 20, 2024 | ASIN: B0CSXQ5FZR | 337 pages | EPUB | 1.30 Mb

"I'm not going to read a book on branding. Not even Ian's. Which looks very good. But if you are, this is probably the one." Mark Ritson

How’s your brand equity? Your brand essence? Are you confident in your brand purpose? If not, climb onto your brand platform and check the brand pillars of your brand architecture. Is your brand map taking you in the right direction? What about your brand onion – does it make you want to weep? We are being brandboozled. Drowning in a sea of brand babble. But it needn't be this way. Properly developed, a brand can give consumers confidence and businesses competitive advantage. It can quadruple the value of an item that bears its name. And the good news is, the principles of brand building are robust, rooted in human psychology and part of the rigorous discipline of proper marketing.

中文|2024年1月20日|亚洲信息网：B0CSXQ5FZR|337页|EPUB | 1.30 Mb “我不会读一本关于品牌的书。即使是伊恩的。这看起来很好。但如果你是，这本书可能就是。”马克·里森 你的品牌资产怎么样？你的品牌精髓？你对自己的品牌目标有信心吗？如果没有，爬上你的品牌平台，检查你的品牌架构的品牌支柱。你的品牌地图是否指引你走向正确的方向？你的洋葱品牌怎么样？它让你想哭吗？我们被忽悠了。淹没在品牌喋喋不休的海洋中。但事情不必如此。一个品牌如果发展得当，可以给消费者信心和企业竞争优势。它可以使以其名称命名的物品的价值翻两番。好消息是，品牌建设的原则是稳健的，植根于人类心理学，是正确营销严格纪律的一部分。

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