决策驱动分析：利用人类智能释放数据的力量[有声读物]

English | ASIN: B0DFQJV3M2 | 2024 | 2 hours and 50 minutes | M4B@192 kbps | 234 MB

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background. Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact.

中文|亚洲：B0DFQJV3M2|2024|2小时50分钟|M4B@192kbps | 234 MB挑战数据驱动决策的传统智慧，营销教授和行为科学家Bart De Langhe和Stefano Puntoni认为，许多分析工作之所以失败，是因为数据分析与要做出的决策脱节。在他们的重要著作中，他们提出了一种称为决策驱动分析的新方法。与直觉相反，他们认为，用数据做出正确决策的关键是从把数据放在后台开始。根据他们自己的研究和教学，以及现实世界的商业案例，De Langhe和Puntoni提供了决策驱动分析的四大支柱，并指导您解决阻碍许多组织使用数据产生影响的常见错误。

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