IBM：全球偶像的兴衰与重塑（计算史）[有声读物]

English | ASIN: B0D5SWYPVK | 2024 | 26 hours and 56 minutes | M4B@64 kbps | 771 MB

A former IBM employee offers an authoritative history of the successes and failures of one of the most influential American companies of the last century. For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century.

中文|亚洲：B0D5SWYPVK|2024|26小时56分钟|M4B@64kbps | 771 MB一位前IBM员工提供了上个世纪最具影响力的美国公司之一的成功和失败的权威历史。几十年来，IBM塑造了世界的商业方式。IBM的产品存在于每个大型组织中，IBM的企业文化建立了一种被全球公司模仿的管理风格。它是“蓝色巨人”——一个标志。然而，多年来，IBM经历了失败和成功，在收入持平和被迫重塑的情况下幸存下来。该公司在20世纪90年代初几乎破产，然后凭借新的商业战略和对人工智能的重视强势回归。在这段权威而不朽的历史中，詹姆斯·科尔塔达告诉了上世纪最具影响力的美国公司之一的故事。

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