未经过滤的营销：在数字分散的世界中赢回信任、信誉和客户的5条规则（有声读物）

2020 | English | B08LQXDQPK | MP3 128 kbps | 7 hours and 10 minutes | 395 MB

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are seeking control in an out-of-control world; and executives must rework their brand to be unscripted, in-process, and in-context, in order to master heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, Adidas, GoDaddy, and others.

2020 |英语| B08LQXDQPK| MP3 128 kbps | 7小时10分钟| 395 MB您可以伪造真实性。但在这个数字饱和的时代，你的客户会看穿任何误导。 随着我们不断使用电子设备，我们开始不信任精心策划的媒体和传统的公关。Stephen Denny和Paul Leinberger发现，人们现在希望根据原始镜头、实时更新和未经过滤的直播做出自己的决定。那么，营销主管和其他人如何获得消费者的信任呢？这些财富500强顾问在《未经过滤的营销》中给出了答案。 基于四年的全球研究，作者Denny和Leinberger开发了一个全面的五步流程，成功地将数字品牌体验重新人性化，并获得客户忠诚度。为了遵循这一原则，公司必须明白，消费者正在一个失控的世界中寻求控制权；高管们必须重新塑造他们的品牌，使其无剧本、有过程、有背景，以掌握英雄般的信誉（品牌坚持自己的理念和价值观）。遵守这些规则，企业会追随巴塔哥尼亚、T-Mobile、阿迪达斯、GoDaddy等品牌的成功脚步。

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