你的第一个百万：创业公司的成长营销蓝图

English | January 22, 2024 | ASIN: B0CSBHQ7GF | 172 pages | EPUB | 6.06 Mb

Featured on TechCrunch, Yahoo, AdWeek, AdAge, VentureBeat. Jonathan Martinez has also led growth at Uber, Coinbase and Postmates.

Ready for a battle-tested business marketing framework to help get to your first million in revenue?

THE BIG DEAL As any entrepreneur will tell you, building and scaling startups is no easy feat. That’s exactly how Jonathan felt while launching multiple startups throughout high school and as a student at UC Berkeley. There weren’t any resources available that provided specific advice on how to reach that coveted first million dollars in revenue. Jonathan found information in disparate chunks spread across the web or in college textbooks. The concept of “growth hacking” was also obscure, with no actual steps on how to try it.

THE SOLUTION Today, having recently scaled to $3.5M ARR (Annual Recurring Revenue) with his latest startup, Jonathan has built the First Million Framework – a step-by-step business plan that’ll save you hundreds of hours. In this framework, the following questions and more are answered:- How to understand your product-market fit the fastest way - Why it’s important to define customer personas early - Why the ‘aha moment’ is vital and how to find it - When to seek outside growth marketing help - 10X growth concepts used by Uber & Coinbase

As an added bonus, you'll gain access to the templates used by Jonathan Martinez for growth experimentation, along with his favorite marketing tech stack tools.

中文|2024年1月22日|ASIN:B0CSBHQ7GF|172页|EPUB|6.06 Mb在TechCrunch、雅虎、广告周刊、广告时代、VentureBeat上发布。乔纳森·马丁内斯还领导了优步、Coinbase和Postmates的增长。 准备好迎接一个久经考验的商业营销框架，帮助您实现第一个100万美元的收入了吗？ 正如任何企业家都会告诉你的那样，建立和扩大初创公司绝非易事。这正是乔纳森在高中期间和作为加州大学伯克利分校的学生创办多家初创公司时的感受。没有任何资源可以提供如何获得令人垂涎的第一笔100万美元收入的具体建议。乔纳森在网络或大学教科书中发现了分散在不同块中的信息。“增长黑客”的概念也很模糊，没有关于如何尝试的实际步骤。 今天的解决方案，乔纳森最近通过他的最新创业公司将年经常性收入扩展到350万美元，他建立了第一个百万框架——一个循序渐进的商业计划，可以为你节省数百小时的时间。在这个框架中，回答了以下问题和更多问题：-如何以最快的方式了解你的产品市场契合度-为什么尽早定义客户角色很重要-为什么“顿悟时刻”至关重要以及如何找到它-何时寻求外部增长营销帮助-优步和Coinbase使用的10倍增长概念 作为额外的奖励，您将可以访问Jonathan Martinez用于增长实验的模板，以及他最喜欢的营销技术堆栈工具。

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