战略媒体策划和购买
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers. The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning – like media mix selections, media vehicle selections and media buying across all types of media.
英文| ISBN:1032724579 | 2024 | 440页| PDF | 11 MB本书探讨了印度的媒体策划、媒体购买和广告格局。它全面探讨了品牌和企业有效接触目标受众和消费者的媒体战略的基本方面。这本书深入探讨了复杂的媒体术语和理论，并揭开了它们的神秘面纱，为开发一种能为企业带来成果的媒体组合提供了关键概念的理解。它讨论了媒体研究和理论，并为营销人员提供了如何有效利用传统和数字媒体来建立品牌的建议。本书的第一部分介绍了媒体理论的基础知识，包括数据收集方法及其应用。第二部分涵盖了根据公司或品牌的目标规划媒体战略、广告计划和活动的基本原理。第三部分讨论了规划的实际细微差别，如媒体组合选择、媒体载体选择和所有类型媒体的媒体购买。本站不对文件进行储存，仅提供文件链接，请自行下载，本站不对文件内容负责，请自行判断文件是否安全，如发现文件有侵权行为，请联系管理员删除。
Flux - Jinwoo Chong
La montagna e il mio mondo
La ricchezza che il denaro non ti puo dare
Tabbner's Nursing Care: Theory and Practice, 7th Edition
Small Animal Surgery, 4th Edition
Musculoskeletal Examination and Assessment: A Handbook for Therapists, 5th Edition
Perioperative Nursing: An Introduction, 2nd Edition
La legge delle colline
Quattro re. Leonard, Hagler, Hearns, Duran e l'ultima grande era della boxe
Fra gli ultras. Viaggio nel tifo estremo