战略品牌设计：从营销角度设计品牌形象

English | 2024 | ISBN: 9781003478829 | 312 pages | True PDF,EPUB | 86.88 MB

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.

Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching.

Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.

英文|2024|ISBN:9781003478829|312页|True PDF，EPUB | 86.88 MB从其原始荷兰语翻译而来，Strategic Brand Design为学生和专业人士提供了从营销角度发展品牌标识的最重要步骤的清晰概述。它旨在通过包含双方在品牌项目上成功合作所需的所有知识，弥合营销人员和设计师之间的差距。 这本书由四个部分组成，第一部分对最重要的营销概念进行了清晰的解释，第二部分对研究和战略进行了明确的分步计划。第3部分为基于该策略的品牌设计提供了一个全面的工具包，而第4部分则包含了大量用于实践的方法、工具和模型，以及支持课堂教学的问题和作业。 本书实用、易懂，以研究和理论为基础，是高职学生和学生在品牌、设计、营销和传播领域相关模块和课程方面的理想参考指南。

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