国家品牌和自有品牌营销进展：第11届国际会议，英国牛津，2024年
The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labelling, co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas. This volume presents the proceedings of this 2024 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
中文| 2024 | ISBN-10:3031691911 | 161页| Epub PDF（True）| 17.3 MB 2024年国家品牌和自有品牌营销国际会议是一个独特的学术论坛，展示和讨论世界各地研究人员在零售商、商店品牌经理和国家品牌经理面临的营销问题上做出的原创性、严谨性和重大贡献。为期三天的活动涵盖了零售、营销、一般商业、心理学、经济学和统计学等不同领域的广泛主题。会议讨论了不同的应用领域，如客户旅程、可持续性、元宇宙、在线杂货零售、分类品牌战略、创新、标签、共同创造等。在这些领域使用了各种各样的理论和方法。本卷介绍了2024年NB&PL营销会议的会议记录，汇集了原创、严谨和相关的贡献。本站不对文件进行储存，仅提供文件链接，请自行下载，本站不对文件内容负责，请自行判断文件是否安全，如发现文件有侵权行为，请联系管理员删除。
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