精益客户开发：打造客户会购买的产品（有声读物）
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants.
With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.
Validate or invalidate your hypothesis by talking to the right people.
Learn how to conduct successful customer interviews play-by-play.
Detect a customer’s behaviors, pain points, and constraints.
Turn interview insights into Minimum Viable Products to validate what customers will use and buy.
Adapt customer development strategies for large companies, conservative industries, and existing products.
2021（2014）|英语| B08VL4XRBY | MP3 320 kbps | 7小时23分钟| 0.99 GB你如何开发人们实际会使用和购买的产品？本实用指南向您展示了如何通过客户开发研究来验证产品和公司的想法，以免在没有人需要或想要的产品或服务上浪费数月甚至数百万美元。 通过开放式访谈和快速灵活的研究技术相结合，您将了解潜在客户的行为方式、他们需要解决的问题，以及让他们感到沮丧和高兴的事情。这些见解可能会动摇你的假设，但它们会帮助你达到激发真正伟大产品的“啊哈！”时刻。 通过与合适的人交谈来验证或否定你的假设。 逐一学习如何进行成功的客户访谈。 检测客户的行为、痛点和限制。 将访谈见解转化为最低可行产品，以验证客户将使用和购买什么。 为大公司、保守行业和现有产品调整客户发展战略。本站不对文件进行储存，仅提供文件链接，请自行下载，本站不对文件内容负责，请自行判断文件是否安全，如发现文件有侵权行为，请联系管理员删除。
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