销售和谈判技巧：务实的方法，第2版

English | 2024 | ISBN: 9781003539087 | 339 pages | True PDF,EPUB | 9.35 MB

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment.

The volume covers various negotiation approaches, strategies, tactics and styles that are adaptable and compatible with emerging business models and technologies. Businesses worldwide are adapting to changing consumer behaviour and focusing on more sustainable and future-ready selling and negotiation strategies. Richly illustrated with examples from diverse domains and real-life situations for an easy understanding of the subject, this book looks at

strategies, tactics and styles for negotiation and the tools or technologies used for effectively selling; business cases and scenarios that illustrate the direct application of concepts, making the book practical, accessible and relevant and customer-centric selling and negotiation strategies, processes and approaches. A valuable companion for students, teachers, research scholars and professionals working in sales, business and management, this revised edition will also be of interest to those working in the areas of global business and trade, international affairs, marketing and economics.

英文| 2024 |国际标准图书编号：9781003539087 | 339页|真PDF，EPUB | 9.35 MB 这本书是学习关键销售和谈判技巧的完整指南，以在充满挑战的商业环境中获得竞争优势。 本书涵盖了各种谈判方法、策略、战术和风格，这些方法、策略和风格具有适应性，并与新兴的商业模式和技术兼容。全球企业正在适应不断变化的消费者行为，并专注于更可持续和面向未来的销售和谈判策略。这本书用来自不同领域和现实生活中的例子进行了丰富的说明，以便于理解这一主题，它着眼于 谈判的策略、战术和风格，以及用于有效销售的工具或技术；商业案例和场景，说明概念的直接应用，使本书实用、易懂、相关，以客户为中心的销售和谈判策略、流程和方法。作为学生、教师、研究学者和销售、商业和管理专业人士的宝贵伴侣，本修订版也将引起全球商业和贸易、国际事务、营销和经济领域工作人员的兴趣。

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