用于营销的生成式人工智能（True/Retail EPUB）

English | September 9th, 2024 | ISBN: 1637427166 | 178 pages | True EPUB (Retail Copy) | 1.95 MB

Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.

To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI.

Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.

中文| 2024年9月9日|国际标准图书编号：1637427166 | 178页|真正的EPUB（零售版）| 1.95 MB 每隔几代人，一场技术经济革命就会颠覆工作方式的现状，为新领导者的出现创造机会。生成式人工智能营销旨在使当前和未来的营销人员成为这些领导者，并在人工智能时代领导他们的组织。 为了成功利用人工智能，组织必须超越人工智能时代之前建立的实践。本书阐明了生成式人工智能在营销中不断发展的作用和需求，为企业提供了一个蓝图，通过实现人工智能维持增长所需的敏捷性和适应性，在不断发展的商业环境中蓬勃发展。 专为营销人员和商科学生量身定制，读者将获得一套掌握基础人工智能知识、其在营销中的应用以及在不增加成本的情况下实现自动化增长的专有技术的工具。

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