中国传播效果与大众传媒公信力研究：基础理论

English | 319 pages | Springer; 1st ed. 2022 edition (October 30, 2022) | 9811962413 | PDF | 7 Mb

This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chinese mass media public credibility and discussion on practical approaches to enhancing such public credibility is highly significant in the context of research on media public credibility. The book focuses on two fundamental issues: i) investigating the basic factors the Chinese audience values as the yardstick for media credibility, and ii) formulating a media public credibility measurement scale. Relying on data from investigations, the authors analyze the importance of various assessment benchmarks for measuring media public credibility and the characteristics of public credibility assessment. Lastly, a measurement scale is created by screening and analyzing measurement indices with statistical methods such as exploratory and authenticated factor analyses and credibility and validity testing, which is of high theoretical and practical scientific value.

英文| 319页|施普林格；2022年第1版（2022年10月30日）| 9811962413 | PDF | 7 Mb 本书基于对媒体公信力相关测量理论和方法的广泛研究和概括，以及过去一百年来国际学术界的大量实证案例研究，建立了一个量化中国大众媒体公信力的测量指标。在媒体公信力研究的背景下，调查中国大众传媒公信力的现状并探讨提高这种公信力的实用方法具有重要意义。这本书主要关注两个基本问题：i）调查中国受众作为媒体可信度衡量标准的基本因素，ii）制定媒体公信力衡量量表。根据调查数据，作者分析了各种评估基准对衡量m的重要性

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