破解混合媒体：操纵时代的力量与实践

English | 2024 | ISBN: 0197570275 | 217 pages | True PDF | 15.63 MB

The contemporary public sphere is rife with problematic information, but on what terms are manipulators able to garner attention in the hybrid media system? In Hacking Hybrid Media, Stephen R. Barnard examines how networked media capital is changing the fields of politics and journalism. With a focus on the messaging strategies employed by Donald Trump and his most vocal online supporters, Barnard provides a theoretically oriented and empirically grounded analysis of the ways today's media afford deceptive political communication. Analyzing data from prominent political events, Barnard shows how members of Trump's "digital army" use Facebook groups, Reddit forums, Twitter hashtags, YouTube channels, mass media, and more to shape the flow of disinformation in American media. From the structures of social media platforms to the practices of political actors, Barnard offers a critical appraisal of media power and the capital required to wield it. He reflects not only on the tools and techniques of manipulative media campaigns, but also on the implications they hold for the future of journalism, politics, and democracy in the US and beyond. In striking a balance between social theory and empirical research, Hacking Hybrid Media shows how the emergent structures and practices of the contemporary media system shape how information flows, how meaning is made, and ultimately, how networked social influence works.

英文| 2024 |国际标准图书编号：0197570275 | 217页|真PDF | 15.63 MB 当代公共领域充斥着有问题的信息，但操纵者在混合媒体系统中能够以什么条件吸引注意力呢？在《黑客攻击混合媒体》一书中，Stephen R.Barnard探讨了网络媒体资本如何改变政治和新闻领域。巴纳德专注于唐纳德·特朗普及其最直言不讳的在线支持者所采用的信息传递策略，对当今媒体提供欺骗性政治传播的方式进行了理论导向和实证分析。巴纳德分析了重大政治事件的数据，展示了特朗普的“数字军队”成员如何使用脸书群组、Reddit论坛、推特标签、YouTube频道、大众媒体等来塑造美国媒体中的虚假信息流。从社交媒体平台的结构到政治参与者的实践，巴纳德对媒体权力和资本进行了批判性评价

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