独角兽的阴影：对抗阻碍初创企业、创始人和投资者的危险神话（有声读物）

2022 (2020) | English | B09RCF9JRJ | MP3 128 kbps | 3 hours and 7 minutes | 172 MB

When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most start-up origin stories are very different from the famous "unicorns" that have achieved valuations of greater than one billion dollars, from Facebook to Google to Uber. In The Unicorn's Shadow Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the start-up ecosystem works. Among the issues he examines: Which founders are most likely to succeed?; where do the best start-up ideas come from?; what's the most foolproof way of securing the funding needed to take a company to the next level?; and what's the best way to grow and scale your company and create a thriving culture that won't hinder expansion?

Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship - but only by following an evidence-based approach that puts to rest the false narratives that surround it.

2022（2020）|英语| B09RCF9JRJ | MP3 128 kbps | 3小时7分钟| 172 MB 当你想到一个成功的企业家时，你会想到谁？比尔·盖茨？马克·扎克伯格？或者甚至是《社交网络》中扮演扎克伯格的杰西·艾森伯格？你可能会惊讶地发现，大多数成功的创始人看起来与扎克伯格或盖茨非常不同。事实上，从Facebook到谷歌再到优步，大多数初创企业的起源故事都与估值超过10亿美元的著名“独角兽”大不相同。在《独角兽的阴影》中，Ethan Mollick带领我们走到了创业经验革命的最前沿。新的数据和更好的研究方法颠覆了成功的创始人是什么样子、他们如何成功以及创业生态系统如何运作的传统观念。他研究的问题包括：哪些创始人最有可能成功？；最好的创业想法从哪里来？；获得将公司提升到新水平所需资金的最简单方法是什么？；那么，发展和扩大公司规模，创造一种不会阻碍扩张的繁荣文化的最佳方式是什么？ 莫里克认为，创业对社会和创办公司的个人来说都太重要了，不能被独角兽的阴影所掩盖。他表明，我们可以使创业民主化，但前提是遵循循证方法，消除围绕创业的虚假叙事。

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