市场的思想：富有同情心的猿、有竞争力的人类和进化经济学的其他故事（有声读物）

2008 | English | B002V8HFQQ | MP3 96 kbps | 5 hrs and 26 mins | 227 MB

How did we evolve from ancient hunter-gatherers to modern consumer-traders? Why are people so emotional and irrational when it comes to money and business decisions? Best-selling author Michael Shermer believes that evolution and evolutionary psychology provides an answer to both of these questions through the new science of evolutionary economics. Drawing on research from neuroeconomics, Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

Employing research from complexity theory, Shermer shows how evolution and economics are both examples of a larger and still somewhat mysterious phenomenon of emergence, where one plus one equals three. The Mind of the Market will change the way we think about the economics of everyday life.

2008 |英语| B002V8HFQQ | MP3 96 kbps | 5小时26分钟| 227 MB我们是如何从古代狩猎采集者进化到现代消费贸易商的？为什么人们在金钱和商业决策方面如此情绪化和非理性？畅销书作家Michael Shermer认为，进化论和进化心理学通过进化经济学的新科学为这两个问题提供了答案。基于神经经济学的研究，Shermer探讨了脑部扫描揭示了讨价还价、抢购以及如何在商业中建立信任。利用行为经济学的实验，舍默展示了为什么人们会坚持亏损的股票和倒闭的公司，为什么商业谈判经常演变成情感上的针锋相对的争端，以及为什么金钱不能让我们快乐。 Shermer运用复杂性理论的研究，展示了进化论和经济学都是一个更大但仍然有些神秘的涌现现象的例子，其中一加一等于三。市场思维将改变我们对日常生活经济学的思考方式。

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