劳特利奇政治竞选手册
The Routledge Handbook of Political Campaigning provides an essential, global, and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years. Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. The chapters within each section reflect on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and on the roles that campaigns might play in both facilitating and impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments. The Routledge Handbook of Political Campaigning is an essential resource for scholars, students, and practitioners in political communication, media and communication, elections and voting behavior, digital media, journalism, social movements, strategic communication, social media, and more broadly to democracy, sociology, and public policy.
英文| 2025 |国际标准图书编号：9781032356716 | 544页|真PDF EPUB | 8 MB 《劳特利奇政治竞选手册》提供了对当前现实的重要、全球性和及时的概述，并预测了未来几年竞选的轨迹和演变。该手册提供了全面的分析，分为七个专题部分，包括竞选环境；修辞和说服；竞选策略；战役策略和平台启示；新闻与新闻学；公民和选民；以及民间社会。每节中的章节都反映了最新的社会、技术和文化发展及其对竞选活动的影响，对社会内部的民主文化的影响，以及竞选活动在促进和阻碍政治参与方面可能发挥的作用。主要趋势和创新与来自一系列国家和政治背景的案例研究和例子一起进行了研究。围绕信任和代表性的问题进一步反映在对更广泛的竞选环境的关注，以及基层和压力团体、社会运动和在数字环境中融合的运动的重要性的上升。劳特利奇政治竞选手册是政治传播、媒体和传播、选举和投票行为、数字媒体、新闻学、社会运动、战略传播、社交媒体以及更广泛的民主、社会学和公共政策领域的学者、学生和从业者的必要资源。本站不对文件进行储存，仅提供文件链接，请自行下载，本站不对文件内容负责，请自行判断文件是否安全，如发现文件有侵权行为，请联系管理员删除。
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