战略管理：成功企业转型的路线图
This book explores the intricate world of strategic management. Blending theory with practical examples, the authors provide a systematic framework for strategic decisionmaking. The book is divided into two parts. It begins by exploring the perspectives of strategic analysis, examining the firm’s “current situation and “evolutionary perspectives, as well as the “objective reality and “subjective perspective”. These interconnected perspectives require different analytical approaches to understand the firm’s present state and the process of change. The second part, entitled “The strategic map: the areas, the pathway and the objects of analysis, delves deeper into specific areas of strategic analysis. It focuses on the current state of the firm (today’s firm), emphasizing the importance of understanding its resources, products, markets, activities, and stakeholder relationships. The quality and implementation effectiveness of the strategic model are also assessed, providing a reflection tool for improvement. The book further explores strategic change processes, the values and identity of the firm, performance evaluation, and corporate governance and internal control system. Suitable for newcomers and professionals in corporate strategy and governance, this book combines theory and practical examples to enhance understanding. This book explores the intricate world of strategic management. It offers a comprehensive and practical analysis of the topic, providing conceptual frameworks, case studies, and analytical tools to guide strategic decision-making and promote successful organizational transformation.
英文| 2024 |国际标准图书编号：978103284122 | 125页|真PDF EPUB | 16.42 MB 这本书探讨了战略管理的复杂世界。作者将理论与实例相结合，为战略决策提供了一个系统的框架。这本书分为两部分。它首先探讨了战略分析的视角，考察了企业的“现状和”进化视角，以及“客观现实和”主观视角”。这些相互关联的观点需要不同的分析方法来理解公司的现状和变革过程。第二部分题为“战略地图：分析的领域、途径和对象”，深入探讨了战略分析的具体领域。它侧重于公司（今天的公司）的现状，强调了解其资源、产品、市场、活动和利益相关者关系的重要性。还评估了战略模型的质量和实施效果，为改进提供了反思工具。本书进一步探讨了战略变革过程、公司的价值观和身份、绩效评估以及公司治理和内部控制体系。本书适合公司战略和治理领域的新手和专业人士，结合理论和实践案例来加深理解。这本书探讨了战略管理的复杂世界。它对这一主题进行了全面而实用的分析，提供了概念框架、案例研究和分析工具，以指导战略决策并促进成功的组织转型。本站不对文件进行储存，仅提供文件链接，请自行下载，本站不对文件内容负责，请自行判断文件是否安全，如发现文件有侵权行为，请联系管理员删除。
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