服务营销研究议程

English | ISBN: 1803923164 | 2024 | 402 pages | PDF | 4 MB

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.

This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.

英文|国际标准图书编号：1803923164|2024|402页|PDF | 4 MB 埃尔加研究议程概述了特定领域研究的未来。顶尖学者有空间以挑衅的方式探索他们的主题，并规划出潜在的旅行方向。它们是相关的，但也是有远见的。 这一突破性的研究议程为服务营销的演变和发展提供了独特的见解。专家贡献者对该领域的现状进行了深入的概述，并批判性地分析了研究人员可以获得的各种未来方向。

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