战略规划中的真实商业案例
This book shows how systematic strategic planning (SSP) can be used on real-world projects for professionals at any skill level. It illustrates how this systematic methodology and its analysis tools—using workshop and brainstorming approaches—can be easily understood and universally applied to any type of business. Rather than explaining the methodology and its tools, the author succinctly shows how to use the simplified version of his methodology for developing strategic plans. But, perhaps more importantly, the reader is shown how to identify which circumstances require the use of particular tools and also how to target them directly to achieve effective results. The SSP methodology and the use of a workshop approach, real-world strategic planning projects, and working forms are presented to guide the reader through preparing the strategic plan for existing or future business.
The first part of the book provides an overall framework and briefly describes some of the sections of the systematic pattern of strategic planning. In addition, it explains the use of a workshop approach for strategic planning based on SSP principles. The second part details case studies of strategic planning projects from real-world organizations across a variety of industries. Most of the organizations used both the simplified version of the SSP methodology and the techniques, while others benefited strictly from customizing the SSP methodology.
中文|2024|ISBN:9781003519614|203页|True PDF，EPUB | 9.76 MB本书展示了系统战略规划（SSP）如何用于任何技能水平的专业人士的现实项目。它说明了这种系统的方法及其分析工具——使用研讨会和头脑风暴的方法——是如何容易理解并普遍应用于任何类型的业务的。作者没有解释方法论及其工具，而是简洁地展示了如何使用其方法论的简化版本来制定战略计划。但是，也许更重要的是，向读者展示了如何识别哪些情况需要使用特定的工具，以及如何直接针对它们来实现有效的结果。SSP方法论和研讨会方法的使用、现实世界的战略规划项目和工作表格将指导读者为现有或未来的业务制定战略计划。 本书的第一部分提供了一个总体框架，并简要介绍了战略规划系统模式的一些部分。此外，它还解释了基于SSP原则的战略规划研讨会方法的使用。第二部分详细介绍了来自不同行业现实组织的战略规划项目的案例研究。大多数组织同时使用了SSP方法和技术的简化版本，而其他组织则严格受益于SSP方法的定制。本站不对文件进行储存，仅提供文件链接，请自行下载，本站不对文件内容负责，请自行判断文件是否安全，如发现文件有侵权行为，请联系管理员删除。
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