角色限制：埃隆·马斯克如何摧毁推特

English | ISBN: 059365613X | 2024 | EPUB | 480 pages | 31 MB

Kate Conger, Ryan Mac, "Character Limit: How Elon Musk Destroyed Twitter"

“The definitive account of how the world’s richest man, in a fit of unbridled vanity and arrogance, took over and destroyed our digital town square.” —John Carreyrou, author of Bad Blood​

"Astonishing. Kate Conger and Ryan Mac’s meticulous, comprehensive reporting turns an opaque mess brutally transparent." —Jia Tolentino, author of Trick Mirror

Rising star New York Times technology reporters, Kate Conger and Ryan Mac, tell for the first time the full and shocking inside story of Elon Musk’s unprecedented takeover of Twitter and the forty-four-billion-dollar deal’s seismic political, social, and financial fallout

The billionaire entrepreneur and Tesla CEO Elon Musk has become inextricable from the social media platform that until 2023 was known as Twitter. Started in the mid-2000s as a playful microblogging platform, Twitter quickly became a vital nexus of global politics, culture, and media—where the retweet button could instantly catapult any idea to hundreds of millions of screens around the world, unleashing raw collective emotion like nothing else before. While its founder had idealistically dreamed of building a "digital town square," he detested Wall Street and never focused on building a profitable business.

Musk joined the platform in 2010 and, by 2022, had become one of the site’s most influential users, hooking over 80 million followers with a mix of provocations, promotion of his companies, and attacks on his enemies. To Musk, Twitter — once known for its almost absolute commitment to free speech — had badly lost its way. He blamed it for the proliferation of what he called the “woke mind virus” and claimed that the survival of democracy and the human race itself depended on the future of the site. In January of 2022, Musk began secretly accumulating Twitter stock. By April, he was its largest shareholder, and soon after, made an unsolicited offer to purchase the company for the unimaginable sum of $44 billion dollars. Backed into a corner, Twitter’s board accepted his offer—but Musk quickly changed his mind, forcing Twitter to sue him to close the deal in October. The richest man on earth controlled one of the most powerful media platforms in the world—but at what price? Before long Twitter would be gone for good, replaced by something radically different, as Musk remade the company in his own image from the ground up.

The story of the showdown between Musk and Twitter and his eventual takeover of the company is unlike anything in business or media that has come before. In vivid, cinematic detail, Conger and Mac follow the inner workings of the company as Musk lays siege to it, first from the outside as one of its most vocal users, and then finally from within as a contentious and mercurial leader. Musk has shared some of his version of events, but Conger and Mac have uncovered the full story through exclusive interviews, unreported documents, and internal recordings at Twitter following the billionaire’s takeover. With unparalleled sources from within and around the company, they provide a revelatory, three-dimensional, and definitive account of what really happened when Musk showed up, spoiling for a brawl and intent on revolution, with his merciless, sycophantic cadre of lawyers, investors, and bankers.

This is the defining story of our time told with uncommon style and peerless rigor. In a world of viral ideas and emotion, who gets to control the narrative, who gets to be heard, and what does power really cost?

中文| ISBN:059365613X|2024|EPUB | 480页| 31 MB凯特·康格、瑞安·麦克，“角色限制：埃隆·马斯克如何摧毁推特” 《Bad Blood》一书的作者约翰·卡雷鲁说：“世界首富是如何在一种肆无忌惮的虚荣和傲慢中接管并摧毁我们的数字城镇广场的。” “令人震惊。凯特·康格和瑞安·麦克细致、全面的报道让一团不透明的混乱变得残酷透明。”——贾·托伦蒂诺，《魔镜》的作者 新星《纽约时报》科技记者凯特·康格和瑞安·麦克首次讲述了埃隆·马斯克前所未有地收购推特的完整而令人震惊的内幕故事，以及这笔440亿美元的交易对政治、社会和金融的巨大影响 这位亿万富翁企业家兼特斯拉首席执行官埃隆·马斯克（Elon Musk）已经与2023年之前被称为推特的社交媒体平台密不可分。推特始于2000年代中期，最初是一个有趣的微博平台，很快成为全球政治、文化和媒体的重要纽带——在这里，转发按钮可以立即将任何想法推送到全球数亿个屏幕上，释放出前所未有的原始集体情感。虽然它的创始人理想主义地梦想着建立一个“数字城镇广场”，但他憎恨华尔街，从未专注于建立一个盈利的企业。 马斯克于2010年加入该平台，到2022年，他已成为该网站最具影响力的用户之一，通过挑衅、推广他的公司和攻击他的敌人等方式吸引了8000多万粉丝。对马斯克来说，推特——曾经以对言论自由近乎绝对的承诺而闻名——已经严重迷失了方向。他将其归咎于他所谓的“觉醒病毒”的扩散，并声称民主和人类本身的生存取决于该网站的未来。2022年1月，马斯克开始秘密积累推特股票。到4月，他已成为该公司的最大股东，不久后，他主动提出以440亿美元的惊人金额收购该公司。在困境中，推特董事会接受了他的提议，但马斯克很快改变了主意，迫使推特起诉他，要求他在10月完成交易。世界上最富有的人控制着世界上最强大的媒体平台之一，但代价是什么？不久，推特将永远消失，取而代之的是截然不同的东西，因为马斯克从头开始以自己的形象重塑了公司。 马斯克和推特之间的摊牌以及他最终收购该公司的故事与以往任何商业或媒体都不同。在生动的电影细节中，Conger和Mac跟随马斯克围攻公司的内部运作，首先从外部作为最直言不讳的用户之一，然后从内部作为一个有争议和善变的领导者。马斯克分享了他对事件的一些看法，但康格和麦克在这位亿万富翁被收购后通过独家采访、未报告的文件和推特的内部录音揭露了整个故事。凭借来自公司内部和周围无与伦比的消息来源，他们提供了一个启示性的、三维的、明确的描述，描述了马斯克出现时的真实情况，他与无情的、阿谀奉承的律师、投资者和银行家们发生了争吵，一心想要革命。 这是我们这个时代的决定性故事，以不同寻常的风格和无与伦比的严谨性讲述。在一个充斥着病毒般的想法和情感的世界里，谁来控制叙事，谁来被听到，权力到底要花多少钱？

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