新冠肺炎符号学：魔幻思维与意义管理

English | 2025 | ISBN: 9781032462417 | 189 pages | True PDF EPUB | 44.58 MB

This book examines how people around the world have articulated and shaped their experiences of COVID-19 through a sociolinguistic phenomenon known as magical thinking. Using case studies from throughout the world–China, Egypt, Europe, Jordan, Thailand, East Jerusalem, the UK, and the US–this volume looks at how people managed ambiguity and uncertainty, risk, and social isolation by viewing their experiences of the pandemic as other than, or alongside, those presented by voices and images representing scientifically derived knowledge. Each chapter in the volume introduces the reader to a core semiotic concept and shows how it can be used to analyze and unpack a specific signifying practice. In the conclusion, the several concepts from the chapters–ideological positioning, entextualization and recontextualization, double-voicing, discursive grafting, imaging, and contagion–are revisited and synthesized, in order to demonstrate that semiotics is useful not only in ethnographic studies of various “others” and of various "crises," but also in explaining the quotidian experiences of everyday life. Ultimately, this book reveals that COVID-related magical thinking practices are often as “contagious” as the virus they reimagine, spreading through social media and resulting in such social phenomena as viral videos promoting and rejecting public health practices, the first-lockdown stockpiling of toilet paper and hand sanitizer, resistance to public health recommendations, anti-vax rhetoric, and competing interpretations of emerging public health data. This book not only represents cutting-edge research in the field, but it also provides students of anthropology, linguistics, media, and communication with the vocabulary and conceptual framework to understand the human experience of the COVID-19 pandemic.

英语|2025 | ISBN:9781032462417 | 189页| True PDF EPUB | 44.58 MB本书探讨了世界各地的人们是如何通过一种被称为神奇思维的社会语言学现象来表达和塑造他们对新冠肺炎的体验的。本书使用来自世界各地的案例研究——中国、埃及、欧洲、约旦、泰国、东耶路撒冷、英国和美国——通过将人们对疫情的经历视为与代表科学知识的声音和图像所呈现的经历不同或并存的经历，来研究人们如何管理模糊性和不确定性、风险和社会孤立。本卷的每一章都向读者介绍了一个核心符号学概念，并展示了如何使用它来分析和解析特定的符号实践。在结论中，对章节中的几个概念——意识形态定位、语境化和再语境化、双重表达、话语嫁接、成像和传染——进行了重新审视和综合，以证明符号学不仅在各种“他人”和各种“危机”的人种学研究中有用，而且在解释日常生活的日常经验方面也有用。最终，这本书揭示了与新冠肺炎相关的神奇思维实践往往与他们重新想象的病毒一样具有“传染性”，通过社交媒体传播，并导致诸如宣传和拒绝公共卫生实践的病毒视频、卫生纸和洗手液的首次封锁储存、对公共卫生建议的抵制、反疫苗言论以及对新兴公共卫生数据的相互竞争的解释等社会现象。这本书不仅代表了该领域的前沿研究，还为人类学、语言学、媒体和传播学的学生提供了词汇和概念框架，以理解新冠肺炎大流行的人类体验。

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