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新兴的ESL灰色市场：日本和韩国的营销理念、策略和建议

English | January 30, 2024 | ASIN: B0CTMZ6P8S | 105 pages | EPUB | 1.30 Mb

Step into the ever-evolving world of English as a Second Language (ESL) marketing with Jeremy Chambers' groundbreaking book, "The Emerging Gray Market in ESL." As we all gracefully age, Chambers not only addresses the reality of transitioning into the mature market but also challenges the misconception that growing older means being overlooked. In a witty exploration of our collective journey into the mature market, Chambers humorously contemplates the elusive fountain of youth and the inevitability of demographic transitioning. This book, based on insights from the ESL market in Japan and South Korea in 2015, is a compass for those navigating the shifting landscape of language education. While the information within these pages may have its roots in the past, Chambers emphatically emphasizes its enduring relevance to today's world. For mature ESL learners seeking enriching experiences, owners and leaders of language schools, university students, faculty members, marketing professionals, and the simply curious, this book transcends its publication date. Discover the timeless principles of segmentation, marketing techniques, advertising channels, and consumption patterns that have shaped ESL services for the mature market. Despite the temporal context, Chambers' insights continue to resonate in our present reality. The strategies explored in 2015 still offer valuable lessons, ensuring that readers can extract relevant and actionable information applicable to today's dynamic ESL landscape.

英语|2024年1月30日|ASIN:B0CTMZ6P8S|105页|EPUB |1.30 Mb阅读Jeremy Chambers的开创性著作《ESL中的新兴灰色市场》，进入不断发展的英语作为第二语言（ESL）营销世界。随着我们所有人优雅地衰老，Chambers不仅解决了向成熟市场过渡的现实问题，还挑战了老龄化意味着被忽视的误解。钱伯斯诙谐地探索了我们进入成熟市场的集体旅程，幽默地思考了难以捉摸的青春之泉和人口结构转型的必然性。这本书基于2015年日本和韩国ESL市场的见解，为那些在不断变化的语言教育格局中导航的人提供了指南针。虽然这些页面中的信息可能源于过去，但钱伯斯强调其与当今世界的持久相关性。对于寻求丰富经验的成熟ESL学习者、语言学校的所有者和领导者、大学生、教职员工、营销专业人员以及好奇的人来说，这本书超越了出版日期。探索为成熟市场塑造ESL服务的细分、营销技巧、广告渠道和消费模式的永恒原则。尽管有时间背景，钱伯斯的见解仍然在我们当前的现实中引起共鸣。2015年探索的策略仍然提供了宝贵的经验教训，确保读者能够提取适用于当今动态ESL环境的相关和可操作的信息。
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