语言许可：知识产权许可行业的权威参考指南

English | 2024 | ISBN: 1888206233 | 301 pages | True PDF | 85.35 MB

This book is a desk reference for licensing professionals and a single source of relevant information needed to master the art of licensing. The first part of the book is a glossary of all terms used in the industry, i.e., " The Language of Licensing." Since licensing territories and channels of distribution frequently form part of most license agreements, the second section of the book includes detailed lists and checklists of territories and distribution channels that the reader can use. There is royalty rate information for different product categories and property types. There is information on Licensing International' s Global Licensing Survey, lists of the leading licensors and licensing agents, and lists of the various licensing organizations, governmental agencies, licensing publications, and trade shows and events. Additionally, a reference guide would not be complete without including some of the most commonly used forms in licensing, e.g., a licensee application, deal memo, patent and merchandising license agreement, a licensing agent/representative agreement and a mutual NDA.

这本书是为许可证专业人士准备的参考书，也是掌握许可证艺术所需的相关信息的单一来源。本书的第一部分是一个涵盖行业内所有术语的词汇表，即“许可证语言”。由于许可领域的领土和分销渠道经常出现在大多数许可协议中，因此本书第二部分包括了读者可以使用的详细列表和检查清单，涵盖了这些领土和分销渠道。书中提供了不同产品类别和财产类型的特许费率信息。此外，还包含了关于Licensing International全球许可证调查的信息、领先特许权人和许可证代理人的名单、各种许可证组织的名单以及政府机构、许可证出版物和贸易展览会和活动等的相关信息。此外，一本参考资料书通常还需要包括一些在许可中常用的文件，例如：被许可人申请表、交易备忘录、专利及商品化许可协议、特许权/代表协议以及互认保密协议。

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