《激情与利润：足球迷管理和粉丝行为动态》（随时随地商业指南）

English | 2024 | ASIN: B0D3CLKGRC | 120 pages| Epub PDF (True) | 1.83 MB

This book analyzes the intricate relationship between football fans and clubs, presenting new approaches for those in charge to actively involve fans in club management—a complex task often fraught with emotional tension. Fan communities are spaces for integration and identity formation, but also for exclusion and demarcation. Moreover, the author highlights the resistance of active soccer fan scene towards increasing commercialization of their sport and their skeptical view of powerful institutions. This book therefore emphasizes that the goal of club management should be to develop fans from stakeholders to stakeowners, so that they can take on responsibility as equal participants in club affairs. The author, Edeltraud Hanappi-Egger, introduces the fundamentals of the "fan" phenomenon and outlines paths towards greater transparency and integrity, as well as productive dialogue between clubs and fan communities. This book is targeted at academics, sports managers, and soccer enthusiasts interested in the intersection of fan culture, club management, and the socio-political dimensions of sports.

这本书分析了足球球迷与俱乐部之间的复杂关系，提出了新的方法让管理者积极地参与到球迷的管理中来——这是一项经常充满情感紧张感的复杂任务。球迷社群是融合和身份形成的空间，也是排斥和划分空间。此外，作者还强调了活跃的足球粉丝圈对于他们体育运动的商业化增加以及对强大机构持怀疑态度的抵抗。因此，这本书强调俱乐部管理的目标是让球迷从利益相关者转变为合伙人，使他们能够作为平等参与者参与到俱乐部事务中去。作者埃德特鲁德·汉策-埃格尔（Edeltraud Hanappi-Egger）介绍了“球迷”现象的基本原理，并概述了促进透明度和正直性的路径，以及在俱乐部与球迷社群之间建立富有成效对话的道路。 这本书的目标读者是关注粉丝文化、俱乐部管理和体育的社会政治维度的学者、体育管理者以及对足球感兴趣的人。

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