设计与广告：设计部门的应用

English | 2024 | ISBN: B0DJBZ1BV7 | Pages: 222 | EPUB | 648.63 KB

This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact. In addition to practical applications, the book establishes its content on a solid theoretical foundation, emphasizing the inter/multi/transdisciplinary nature of design and advertising. It highlights their interconnectedness within communication sciences, shaping social contexts and evolving languages. With a comprehensive approach, the book examines both tangible and conceptual dimensions of design in advertising, from visually conceptualizing market data to crafting strategic personas. It demonstrates how design serves as a bridge to understanding and action, transcending traditional forms into speculative design and beyond. Further technical aspects, the book advocates for otherness and sustainability, addressing environmental concerns, socio-economic disparities, gender equity, and societal inclusion.

这本书详细探讨了设计与广告之间的复杂关系，为专业人士和爱好者提供了宝贵的见解。涵盖了广泛的主题领域，深入探讨了设计如何渗透到广告的每一个方面，从战略构想到创意执行，成为有效沟通和营销活动效果的关键驱动因素。除了实际应用之外，该书在其内容基础上建立了坚实理论基础，并强调设计与广告之间的跨界、多学科以及超学科性质。它在传播科学领域中突显它们之间的关联性，塑造了社会环境并推动语言的演变。本书采用全面的方法审视广告中的设计，从视觉上构想市场数据到打造战略人物。展示了设计作为理解和行动之间的桥梁的作用，超越了传统形式，进入想象设计以及更远的范畴。此外，该书还倡导其他性和可持续性，并关注环境保护、社会经济差异、性别平等和社 会包容性等问题。

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