《性感卖座：维多利亚的秘密与美国传奇的 unraveling》

English | October 8th, 2024 | ISBN: 1250850967 | 320 pages | True EPUB | 14.55 MB

The story of how Victoria's Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peak—all while defining an impossible beauty standard for generations of American women—before the brand's tight grip on the industry finally slipped

Victoria's Secret is one of the most influential and polarizing brands to ever infiltrate the psyche of the American consumer. Almost right at its start in the late 1970s, the company developed a cult following for its glamorous catalogs. Back then, shoppers had few alternatives to the stodgy department stores that sold most of the nation's intimate apparel. By 1982, the founders of Victoria's Secret avoided bankruptcy by selling to Les Wexner, the fast-fashion pioneer behind the Limited, whose empire of mall brands would go on to dominate American retail for forty years.

Wexner turned Victoria's Secret into a multibillion-dollar business, and the brand's cultural influence soared thanks to its airbrushed advertisements and annual televised fashion show, which drew millions of viewers each year. Its supermodel spokeswomen, the sweet but sultry Angels, personified a new American beauty standard.

But as our definition of beauty expanded, Victoria's Secret failed to evolve and reached a crisis point. Meanwhile, Wexner became increasingly known for his complicated relationship with sex trafficker Jeffrey Epstein, his former financial adviser and confidant.

Selling Sexy expertly draws from sources within Victoria's Secret and across the industry to examine the unprecedented rise of one of the most innovative brands in retail history—a brand that today, under new ownership, is desperately trying to seduce shoppers again.

维多利亚的秘密从一家小型精品店发展成为年销售额超过80亿美元的零售现象，定义了几代美国女性无法企及的美丽标准——尽管品牌在控制行业方面紧握着缰绳，最终还是松开了。维多利亚的秘密是历史上最具有影响力和争议的品牌之一，它悄无声息地渗透进了美国消费者的心理。 大约在20世纪70年代末期，该公司因其华丽的目录册发展出了一股粉丝群体。当时，购物者几乎没有别的选择来购买国家大部分内衣物。到1982年，维多利亚的秘密的创始人避免了破产，通过将公司出售给了Les Wexner（他是Limited旗下快时尚品牌的开创者），后者掌控的商场品牌将在美国零售界统治40年之久。 Wexner使维多利亚的秘密成为了一个价值数十亿美元的企业，并且品牌的文化影响力随着其空气修整过的广告和每年举办的电视时装秀而飙升，吸引了数百万观众。这些超级模特代言人、甜美而又性感的天使形象化地代表了一种新的美国美丽标准。 然而，在我们的美标准定义扩张后，维多利亚的秘密未能与时俱进并陷入危机之中。与此同时，Wexner因其与性贩子杰弗里·埃普顿（他的前财务顾问和密友）复杂的关系而为人所知。 《卖性感》一书引用了维多利亚的秘密内部及整个行业的资源，来审视零售历史上最具创新精神的品牌之一的空前崛起——今天在新所有者手中，该品牌正竭尽全力尝试再次吸引购物者。

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