冷call真烂（这就是为什么它有效的原因）：一份销售中给陌生人打电话的步骤指南

2024 | English | B0DCDSDCC2 | EPUB | 234 pages | 6 MB

Your Ultimate Guide to Book 1 in 3 Cold Calls

"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!" - JEB BLOUNT, bestselling author of Fanatical Prospecting

Cold calling is painful and uncomfortable for every single salesperson on Earth.

The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.

But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.

Cold calling sucks. And that's why it works.

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever read

Step-by-Step Breakdowns & Talk Tracks. You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.

Audio Clips to Master Tone. It's not just what you say, but how you say it. Listen to over 31 voiceovers embedded in QR codes.

Examples for Every Industry. Learn from interviews with 200+ elite reps who sell Saas, real estate, and everything in-between.

Backed by Gong Data on 300M+ Cold Calls. Every tactic is supported by results from real cold calls so you know it actually works.

If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.

This is your step-by-step-guide to get there.

Founders of the #1 sales podcast, 30 Minutes to President's Club, Armand Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.

《冷 calls 第一本书的终极指南》

#销售失败的主要原因是因为管道是空的。而管道之所以会变得空，是因为你避免了冷叫。在这本书中，Armand和Nick激励你在精神上的障碍之外拨打电话，并开始进行冷叫。快去阅读吧！你的银行账户将感谢你！

- JEB BLOUNT，销售狂热推销家的畅销书作者。

做冷叫对地球上每个销售人员来说都是痛苦且不舒服的事情。

平均销售者做了几轮拨打电话，接了几个电话留言，一听到客户提出难听的问题就放弃了。

但每次你选择在面临挫折时拿起电话，你就和那些选择了放弃的人拉开了距离。这是你在排行榜上领先的地方。

做冷叫是痛苦的，这就是为什么它能成功的原因。

虽然大多数书籍都是一场400页的知识学术训练，但我们做出了四项承诺，让你阅读这本销售书中所提到的每一个方法都是你读过的最实用的销售书。

一步一步的分解和谈话轨道。你会学习如何赢得前60秒、克服任何异议，并达成会面。

音频剪辑来掌握语气。不只看你说了什么，还有你怎么说的。通过嵌入在二维码中的31个语音记录进行聆听。

为每个行业提供范例。你可以从200多位精英销售员——他们卖SaaS、房地产和许多其他产品——的访谈中学到东西。

由Gong数据支持，基于3亿多次冷叫的结果。每一个方法都得到了实际冷叫结果的支持，你就会知道它确实有效。

如果你拥抱做冷叫的痛苦，并掌握这本书中提到的所有框架，你将有达到销售排行前10%销售人员的目标——他们每三通有效的冷叫就有一场成功的会面。

这就是你的路径指南来实现这个目标。

30分钟总统俱乐部一号销售播客的创始人Armand Farrokh和Nick Cegelski在两年内从零到1.3亿美元的ARR成为销售副总裁，实现了多次六位数和七位数的大单销售冠军。

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