销售工程技术的艺术：发展关键技能并获得高科技销售工程中宝贵的见解

English | 2024 | ASIN: B0DCB7WTPC | 558 pages| Epub | 6 MB

Learn from the authors' combined 35 years of field experience along with real-world examples and stories to advance your career in the highly coveted field of sales engineering Key Features Fully comprehend the responsibilities and core skills needed to become a successful sales engineer Gain deeper knowledge of sales and see how sales engineering plays a vital role in an organization’s success Start or grow your sales engineering career, avoiding pitfalls and focusing on strengths Purchase of the print or Kindle book includes a free PDF eBook Book Description Sales engineers often need to balance their technical expertise with the soft skills needed to close deals and build lasting client relationships. This book provides a framework for both senior engineers seeking professional growth and individuals just starting their sales engineering careers. This book draws from the authors’ extensive experience in this industry and as leaders in top high-tech companies, offering real-world insights and life lessons applicable to this specialized and in-demand industry. You’ll pick up the core disciplines a successful sales engineer should exemplify, along with mastering practical, day-to-day operational aspects. Within these chapters, you will learn the roles and responsibilities of a sales engineer, as well as adjacent roles within a sales team. You’ll also develop the skills needed to navigate complex sales cycles and exceed traditional expectations.

从作者们累积的35年实战经验、以及现实世界中的案例和故事中学习，以提升你在竞争激烈的销售工程领域的职业生涯。 本书特色 全面理解成为一名成功销售工程师所需的责任和核心技能 深入了解销售，并看到销售工程在组织成功中的关键作用 开始或成长你的销售工程职业生涯，避免陷阱并专注于优势 购买此书的印刷版或Kindle电子书版会附赠一本免费PDF版电子书 书籍简介 销售工程师常常需要平衡其专业技术与达成交易和建立持久客户关系所需的软技能。本书为那些寻求专业发展以及刚刚开始销售工程职业道路的资深工程师提供了一个框架。 本书借鉴了作者在该行业的丰富经验和顶级高科技公司领导者的经验，提供了适用于此行业独特且热门的专业见解和生活经验教训。您会掌握成功的销售工程师应具备的核心学科，同时精通实用的一线操作方面。在这些章节中，您将学习销售工程师的角色和职责，以及销售团队中的相邻角色。此外，您还将培养出应对复杂销售周期并超越传统期望所需的能力。

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