当代广告中的争议

English | ISBN: 1452261075 | 2013 | 336 pages | PDF | 5 MB

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

全球社会中广告的多视角呈现，由Kim Bartel Sheehan撰写的第二版《当代广告争议》探讨了经济、政治、社会和伦理等多方面视角，并涵盖了诸如刻板印象、争议性产品、消费者文化以及新技术等多个主题。本书将宏观与微观问题各占一半，为读者提供了一个当今社会中广告所扮演角色的平衡画像。作者Kim Bartel Sheehan的工作承认人们对广告持有多元化的观点，允许读者形成并分析自己的判断。它鼓励读者对广告议题持批判性视角。

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