公开讲话：商业领导力沟通的新规则

English | October 1st, 2024 | ISBN: 1647124735 | 184 pages | True EPUB | 0.38 MB

A new lens for understanding how to navigate political and social issues in business leadership communications

Corporate leaders are increasingly expected to issue statements on a range of complex and controversial political and social issues as they arise. As a result, chief executives run the risk of falling into the "talking trap," and thus needing to comment on every issue du jour. However, those whose only strategy is to avoid risk by saying nothing do so at their own peril.

Speaking Out offers a new framework for understanding how to manage corporate communications challenges with a shared emphasis on actions and words. Case studies of leaders who have spoken out and backed their words with action are contrasted with those of others who have had mixed records on accountability, failed to show progress in public commitments or faced consequences for taking a stance. These real-world examples demonstrate the difference between public relations efforts that can be easily dismissed as spin and authentic communication that enhances credibility and trust.

Speaking Out demonstrates that managing risk today involves knowing not just when to speak and what to say but also what to do. Providing much-needed guidance, this book will be an invaluable compass for effective corporate communications for established and aspiring C-suite leaders alike. Professionals working in corporate and executive communications, marketing and branding, government relations, corporate social responsibility, and public relations will also benefit from the wisdom within Speaking Out.

一个新的视角来理解如何在企业领导沟通中处理政治和社交问题

企业领导者越来越被期望在各种复杂且有争议的政治和社会问题出现时发表声明。因此，首席执行官们面临落入“讲话陷阱”的风险，并需要对每天的新问题进行评论。然而，那些唯一的战略就是避免风险而保持沉默的话，他们自身也会处于危险之中。

《敢于发声》提供了一个新的框架来理解如何管理企业沟通挑战，重点在于行动和言语。它将那些勇于发声并以实际行动支持的领导案例与那些在问责、未能实现公共承诺进展或因立场受损的其他领导案例进行了对比。这些现实生活中的例子展示了那种可以轻易被当作宣传而忽略的公关努力与那种增强了可信度和信任感的真实沟通之间的区别。

《敢于发声》显示，今天的风险管理不仅仅涉及到何时发言以及说什么，还包括做什么。提供急需的指导，这本书将成为既适用于已建立的C-suite领导者，也适用于初出茅庐的领导者的有效企业沟通指南。从事企业及执行沟通、市场营销和品牌管理、政府关系、企业社会责任及公共关系的专业人士也将从《敢于发声》中获得智慧。

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