体育媒体权利在流媒体和平台化时代

English | 2025 | ISBN: 1032513926 | 206 pages | True PDF EPUB | 5.59 MB

Against a backdrop of increased online distribution of media, this book provides an in-depth analysis of how the platformisation of television is both shaping and being shaped by the changing sports media market. Beginning by looking at the business models and strategies of the major stakeholders involved in the ‘sports broadcasting value chain', the authors go on to focus on the challenges and opportunities posed by the growth of over-the-top (OTT) delivery for the regulation of sports broadcasting in several key areas, including copyright law and piracy; competition issues linked to the buying, selling, and distribution of premium sports content; and legislation designed to safeguard coverage of certain national and international sporting events for free-to-air television. Key areas of continuity, such as the persistence of national/regional markets; the importance attached to premium sports rights by rival delivery platforms as a source of ‘market power'; and the need to update key areas of policy and regulation in order to address challenges posed by the use of OTT delivery, are also discussed. This book makes use of a range of international and regional examples and case studies, not least the Olympic Games and the FIFA World Cup, and identifies different strategies employed in the buying, selling, and distribution of sports rights for all major parties in the sports media value chain, including new-entrant OTT players, traditional pay-tv operators, public service broadcasters, and a range of international sports organisations. Providing a complete assessment of the relevance and future effectiveness of key areas of policy and regulation in sports media distribution, this book is recommended reading for advanced students and researchers of Sports Media, Sports Management, and Media Industries.

在媒体在线分发增加的背景下，本书对电视平台化过程中的体育媒体市场变化进行了深入分析。本书从主要利益相关者的业务模型和策略入手，审视了流媒体（OTT）交付的增长对版权法、盗版以及与购买、销售和分发体育内容相关的竞争问题等多个关键领域提出的新挑战与新机遇。此外，还包括立法以确保某些国家及国际体育赛事的免费电视转播得以保障等内容。本书还讨论了一些持续存在的关键领域，如国家/区域市场的存在；对体育权利作为“市场力量”来源的重视；以及更新这些政策和法规的关键领域以应对OTT交付中提出的新挑战。本书利用了国际和地区层面的不同案例研究，尤其是在奥运会和世界杯足球赛的基础上，识别出在所有主要利益相关者（包括新进入的流媒体玩家、传统付费电视运营商、公共服务广播机构以及各种国际体育组织）购买、销售和分发体育权利时所采取的各种策略。本书提供了对体育媒体分销领域内关键政策与法规的相关性和未来有效性进行全面评估，因此强烈推荐给体育媒体、体育管理和媒体产业领域的研究生及研究人员阅读。

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