《收入运营手册》：如何构建一个高增长、可预测且可扩展的业务

English | 2024 | ISBN: 1398616788 | 345 pages | True PDF EPUB | 22.46 MB

Growing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth. Learn how to bring revenue-generating teams, business context, and technology together to build a high-achieving, predictable and scalable revenue machine. The Revenue Operations Manual takes you through every aspect of this evolving function, whether that's understanding what exactly it is, or how to effectively build your team, technology and partnerships to ensure your go-to-market strategies support business goals and revenue growth. Using case studies, examples of best practices (and of what not to do), this book offers expertise and interviews from world-class operators and provides a blueprint on the mindset required to build and scale this critical business function. Understand the value that Revenue Operations can bring to your business, the right time to invest in it, and how to maximize the outcomes this team can drive.

企业发展是一项团队运动，而LinkedIn上发展最快的职位——收入运营正是实现这一目标的方式。学习如何将收入创收团队、业务背景和技术结合起来，构建一个高绩效、可预测且具备扩展性的收入机器。 《收入运营手册》带领你了解这个不断演变的职能领域的方方面面，无论你是想要了解它的实际意义，还是想要学会有效地建立你的团队、技术与合作伙伴关系，确保你的市场策略能够支持企业目标和营收增长。 通过案例研究、最佳实践范例（以及哪些不应该做的事情），本书提供了世界级运营商的专业知识和采访，并提供了一套构建并扩大这一关键业务职能所需的思维模式蓝图。理解收入运营如何为企业创造价值，投资该领域的正确时机，以及怎样最大化这个团队所能推动的成果。

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