在线社交网络在商业框架中的应用

English | 2024 | ISBN: 1394231091 | 659 pages | PDF, True EPUB | 138.24 MB

This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions.

There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.

这本书提出了公司与在线社交网络（OSNs）中的潜在客户和消费者建立联系的必要方法，利用知名社交网络的强大优势和人工智能技术实现成功，通过培养品牌支持者、生成线索和增强客户互动来达成目标。 目前全球有48亿在线社交网络用户。《在线社交网络在企业框架下的营销》一书介绍了如何利用在线社交网络（OSNs）进行营销的方法。这是一种适用于所有规模的企业与潜在客户和消费者建立联系的有力手段。如果访客不在像Facebook、Twitter和LinkedIn这样的OSN网站上，他们就会错过一个事实：人们通过OSN发现公司并了解产品的情况。优秀的OSN广告可以帮助公司凭借培养忠诚的品牌支持者甚至生成线索和收入而获得巨大的成功。一种被称为社交媒体营销（SMM）的数字化广告方式利用知名社交网络的力量来进一步推广和确立品牌形象目标。然而，这不仅仅是建立企业账号并在访客想发推特时就随便发一次那么简单。维持和改进个人资料意味着发布代表公司内容，并吸引正确的受众群体，例如图片、视频、文章和直播视频，同时关注评论、分享和点赞，并密切关注声誉以构建品牌网络，并跟踪并互动与追随者、客户及意见领袖的互动情况。

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