用户驱动的跨境电子商务平台竞争与政策分析

English | 2024 | ISBN: 978-981-97-3835-9 | 244 pages | True EPUB PDF | 48 MB

This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes. It studies the competitive advantages of importing cross-border e-commerce from the perspectives of platform enterprises and users. At the same time, by constructing a research model for evaluating cross-border e-commerce policies, the book analyzes the internal logic and evolution laws of China's cross-border e-commerce policy texts, evaluates the effectiveness of the implementation of policies in the comprehensive experimental zone for cross-border e-commerce, and studies the impact mechanism of environmental factors on policy implementation. This will help readers further understand the implementation of cross-border e-commerce policies and comparethe differences in policy implementation among different comprehensive experimental zones. Improving the accuracy of policy formulation and optimizing and improving the cross-border e-commerce policy system have important theoretical significance and practical value in promoting China's foreign economic development.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

这本书从消费者的角度构建了一个四维驱动模型来研究跨境电子商务零售进口的客户感知，并基于产品和服务主题属性构建了该四维驱动模型的一个次级指标。它从平台企业和用户的角度探讨了进口跨境电子商务的竞争优势。同时，通过建立一个评估跨境电子商务政策的研究模型，本书分析了中国跨境电子商务政策文本中的内部逻辑和演化规律，评价了综合型跨境电商试验区政策实施的效果，并研究了环境因素对政策执行机制的影响。这有助于读者更深入地理解跨境电子商务政策的实施情况并比较不同综合型跨境电商试验区之间的政策实施差异。提高政策制定的准确性，并优化和完善跨境电商政策体系对于促进中国的对外开放经济具有重要的理论价值和实践意义。

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