掌握Salesforce体验云：创建强大客户互动的战略

English | 2024 | ISBN: 9781835466346 | 444 pages | True EPUB | 15.14 MB

Your guide to unlocking business potential and technical mastery with essential to advanced strategies for launching and maintaining top-tier Experience Cloud sites effortlessly

Key Features Empower your team and your organization to lead and maintain an Experience Cloud transformation Master out-of-the-box Experience Cloud features, custom development options, and development best practices Curate a consumer-friendly Experience Cloud site that maximizes value for your company, while keeping maintenance costs low

Book Description Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization’s data is even more complex.

Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques.

By the end of this book, you’ll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders.

What you will learn Define your audience and identify your overall strategy for an Experience Cloud site Understand the technical and operational strategy needed to support your site Work with the Experience Cloud data model and standard template features Determine when to use Visualforce, Aura, LWC, or LWR while exploring custom development options Get to grips with the how Salesforce Flow and Triggers work Leverage marketing automation, knowledge base, and communication in the site Find out about site launch tactics, user creation, site moderation, and ongoing reporting

Who this book is for If you want to understand the intricacies of Salesforce Experience Cloud, transform your client experience, enhance your enterprise architecture, and create a scalable, world class-customer web experience that smoothly integrates with an existing Salesforce instance, this book is for you. Business leaders, IT leaders, Salesforce developers, Salesforce admins, and web teams tasked with delivering and maintaining an excellent, integrated Experience Cloud portal will benefit from this book. Ideal for readers with Salesforce experience in any cloud or a basic grasp of Service Cloud features.

解锁业务潜力和掌握先进技术以轻松启动和维护顶级体验云网站的指南 关键特性 - 强化团队和组织带领并维持体验云转型的能力 - 掌握现成的体验云功能、定制开发选项以及开发最佳实践 - 筛选出一个对消费者友好的体验云站点，最大化其对公司价值的同时保持维护成本低 书描述 在现代商业中，让用户轻松、专业地与你的产品互动是一项关键的任务。用户期望能够轻松地与组织进行数字互动。然而，从零开始创建交互应用程序是具有挑战性的，而将用户的活动数据与你的公司数据连接起来则更复杂。 体验云网站是基于Salesforce数据模型构建的网站门户，无缝地将你用户的个人资料数据连接到他们的用户体验中。掌握体验云的重点在于该产品的以人为本的本质，首先从一个全面的设计指南开始，针对你组织期望的目标用户，并确保内部团队和最终用户都能获得成功。通过探索体验云的真实应用以及审查许可模型后，这本书提供了一个涵盖现成设置和自定义技术的最佳路线图来掌握这个产品的技术后台。 完成此书之后，您将拥有对体验云数据模型及自定义选项的理解，以创建具有价值并满足您组织及其利益相关者的用户为中心的数字体验。 您将学习到的内容 - 定义您的目标受众并识别一个体验云网站的整体策略 - 了解支持您的网站所需的技战术性战略 - 与体验云数据模型以及标准模板特性一起工作 - 在探索定制开发选项的同时决定何时使用 Visualforce、Aura、LWC 或 LWR - 融合 Salesforce 流程和触发器的工作原理 - 利用站点上的营销自动化、知识库和沟通 - 了解站点启动策略、用户创建、站点审核以及持续的报告 此书适合哪类读者 如果您想要深入了解Salesforce体验云的复杂性，希望通过这项服务来改变客户体验、提升企业架构，并建立一个可扩展的世界级客户网站。无论您是希望利用现有Salesforce实例的业务领导者、IT领导者、Salesforce开发人员或管理员，还是需要交付和维护集成式体验云门户的网页团队，这本书都将大有裨益。此书适合那些在任何云端拥有Salesforce经验以及基本了解Service Cloud功能的读者。

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