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掌握Salesforce体验云(Experience Cloud)

English | ISBN: 1835466346 | 2024 | EPUB | 328 pages | 15 MB

Lillie Beiting, Rachel Rogers, "Mastering Salesforce Experience Cloud: Strategies for creating powerful customer interactions"

Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization’s data is even more complex.

Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques.

By the end of this book, you’ll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders.


莉莉·贝特、蕾切尔·罗杰斯著,《掌握 Salesforce 体验云:创建强大的客户互动策略》 在现代商业中,让用户和您的产品无缝地轻松互动是一项关键方面。用户期望与组织互动时能获得便捷且专业的数字体验。然而,从头开始构建互动应用程序具有挑战性,并且将用户的行动与您组织的数据连接起来更为复杂。 现在,Salesforce 体验云站点登场了。这些网站基于 Salesforce 数据模型构建,能够无缝地将您的用户数据连接至用户体验。掌握 Salesforce 体验云着重于此产品的以人为本特性,从设计以满足您组织所期望的用户开始,并确保内部团队和最终用户的成功。在探索体验云的实际应用并审查许可模型之后,本书为您提供了一个完整的指南来掌握这款产品的技术后端,涵盖了标准设置以及定制技巧。 到这本书结束时,您将对体验云数据模型及其自定义选项有深刻的理解,从而创建出吸引人的、以用户为中心的数字体验,为您的组织和利益相关者带来价值。
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