客户策略的新前沿：管理可持续、环境和道德转型

English | 2024 | ISBN: 1786308509 | 268 pages | PDF | 9.59 MB

Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes.

New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation.

New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.

数字化转型已经塑造了公司及其客户的新景观，为公司提供了开发客户知识的大量数据。然而，这种演变只是复杂现实中的众多客户营销转变之一，该现实因环境和社会变化而动荡不安。

新的客户关系策略前沿正在被描绘出来，有些建立在努力保护稀缺资源的基础上，而另一些则基于社会责任感的期望上。这些深刻的社会变革也揭示了公司的某些暗面——他们对易受伤害客户的伦理考虑不足，或者只是应对立法的变化而反应。

新客户战略前沿为从业者、讲师和学生提供了一个关于客户关系在当前及未来的作用的最新反思，以跟上环境、数字、包容性和道德问题以及组织治理的问题。

---

Download from free file storage

 Download from rapidgator.net  Download from nitroflare.com

---

我要反馈

---

本站不对文件进行储存，仅提供文件链接，请自行下载，本站不对文件内容负责，请自行判断文件是否安全，如发现文件有侵权行为，请联系管理员删除。